Emotional AI startup Entropik has achieved a major milestone by securing a $25 million investment from Bessemer Venture Partners. This is the first round of venture capital funding for the company and will help them to further develop their technology and expand into new markets.
The investment will enable Entropik to continue its mission of using artificial intelligence to understand human emotions in order to create more meaningful customer experiences.
This technology can be used in various areas such as marketing, advertising, customer service and product design. With this funding, Entropik aims to further develop its AI platform and use cases for emotion-driven marketing, advertising and customer experience optimization.
What is Entropik, and How Does its Emotional AI Technology Work
Entropik is an AI-driven emotion analytics platform that helps brands and marketers understand their customer’s emotions in real-time. It leverages AI, computer vision, and machine learning to measure and analyze people’s emotional responses to different stimuli.
This technology can be used for market research, customer feedback analysis, brand tracking, and other marketing activities. Entropik’s Emotional AI technology is able to accurately detect the emotions of people from their facial expressions and body language, allowing brands to better understand their customers’ needs and preferences.
A Closer Look at The $25 million Investment from Bessemer Venture Partners in Entropik
Bessemer Venture Partners recently announced a $25 million investment in Entropik, a technology platform that uses AI to measure human emotions. This investment will help the company expand its capabilities and reach new markets.
The investment gives Entropik access to a wide range of resources, such as access to Bessemer’s network of investors and industry experts, as well as financial capital that can be used to accelerate product development and expand its customer base.
This investment is an important milestone for Entropik, which has been working on developing AI-powered technologies that measure human emotions since its inception in 2015.
With this additional funding, the company will be able to further develop its products and services, enabling it to better serve clients across the globe.
How Does Entropik’s AI-based Technology Help Companies Analyze Human Emotions
Entropik’s AI-based technology helps companies analyze human emotions and behavior in order to gain valuable insights. With this technology, companies can better understand the feelings and motivations of their customers, which can be used to create more personalized experiences for them.
Entropik’s AI-based technology uses advanced algorithms and natural language processing to accurately measure the emotional responses of users and provide actionable insights that can be used to optimize customer experience.
This technology also helps companies identify trends in customer behavior, allowing them to better target their marketing efforts and improve customer loyalty.
What are the Future Applications of Entropik’s AI Technology
Entropik’s AI technology is a powerful tool that can help businesses to better understand their customers and create more personalized experiences. This technology can be used in a variety of ways, from understanding customer sentiment to predicting customer behavior.
In this article, we will explore some of the potential future applications of Entropik’s AI technology and how it could improve the customer experience.
We will look at how it could be used to create more engaging content, provide better customer service, and drive sales growth. Finally, we will discuss how Entropik’s AI technology could be used to develop more intelligent marketing strategies.
Key Points
- In addition, longtime investor Bharat Innovation Fund and new investors Trifecta Capital and Alteria Capital took part in the investment round.
- The business has so far raised more than $35 million from investors.
- For a yearly subscription fee, the AI startup maintains a subscription-based platform that enables businesses to test a set amount of marketing initiatives.
- Startup Entropik, which develops emotional AI, has raised $25 Mn in a Series B fundraising round that was co-led by Bessemer Venture Partners and SIG Venture Capital.
- The round also included participation from Trifecta Capital, Alteria Capital, and veteran investor Bharat Innovation Fund.
- By using emotional intelligence, Entropik, a company founded in 2016 by Ranjan Kumar, Bharat Shekhawat, and Lava Kumar, helps brands understand consumer behaviour. It enables businesses to improve their marketing strategies and customer service.
- Entropik employs a camera to interpret customers’ facial expressions and a webcam to analyse customers’ eye movements in addition to analysing their voices, Kumar explained.
- In order to deliver customer insights, the platform analyses these three factors in every online chat.
- The AI startup manages a subscription-based platform that allows companies to test a certain number of marketing campaigns for an annual subscription fee. Some of its clients are P&G, Lego, KFC, Viacom 18, Voot, Zee5, Barclays, Axis Bank, ICICI, and Flipkart.
- There are 17 emotional AI patents held by the startup. Facial Coing, Eye Tracking, and Voice AI are a few of them.