Meesho app provides a convenient Return & Exchange policy for sellers. As long as the product is in its original and unused condition, and the request is made within 7 days of delivery, sellers can easily initiate a return or exchange through the app. This policy applies for issues such as poor quality, incorrect size, color, or design, and missing or incorrect items in combo orders.
The Meesho App & Why Are Sellers Protesting
The Meesho app is a social commerce platform that connects small-scale sellers with potential customers. It has become popular among Indian entrepreneurs and small businesses, as it allows them to reach out to customers without having to invest in expensive marketing campaigns.
However, recently, several Meesho sellers have been protesting against the company due to a range of issues such as low profit margins and inadequate customer support. This article will discuss what the Meesho app is, why sellers are protesting against it, and what could be done to address their grievances.
Reasons Behind Change in Meesho App’s Return Policy
The recent change in the return policy of Meesho app has been a major topic of discussion among its users. This article will explore the reasons behind this change, and how it affects Meesho app users. We’ll look at how the new return policy works, what changes have been made to it, and what implications this has for customers. We’ll also discuss potential use cases for the new policy and how it might be beneficial to both the company and its customers. Finally, we’ll take a look at how other businesses are responding to this shift in return policies.
Sellers are Affected by Altered Return Policy on Meesho
The new return policy on Meesho has changed the way sellers operate on the platform. This policy affects the sellers in various ways, from how they manage their inventory to how they interact with customers. In this article, we will explore how the altered return policy on Meesho affects sellers and what measures they can take to mitigate any losses. We will also discuss the use cases of AI writing tool that can help them in managing their business better and providing better customer service.
Different Strategies Taken by Sellers to Protest & Combat New Return Policy
With the introduction of new return policies, sellers have had to come up with new strategies to protest and combat them. In this article, we will take a look at the different strategies taken by sellers to protect their interests in light of these new policies. We will analyze the various tactics used by sellers such as petitioning, boycotting, and legal action. Furthermore, we will discuss how successful these strategies have been in helping sellers get their voices heard and achieve desired outcomes.
Key Points
- Certain sellers have expressed dissatisfaction with Meesho by leaving negative feedback and ratings on the app and have stopped fulfilling orders through the platform.
- Meesho provides compensation to sellers for products that are returned by customers. However, the misuse of its lenient policy has led to changes being made to the return policy.
- In fiscal year 2022, logistics and fulfillment costs represented the largest expense for Meesho, increasing 4.4 times to INR 2,829 Cr from INR 632 Cr in fiscal year 2021.
- The recent policy changes provide increased transparency throughout the logistics process and give our sellers more control.
- The startup, which secured $570 million in funding in September 2021, experienced a 68% increase in sales, with around 33.4 million orders placed during the previous year’s festive season.
- As part of the new policy, the e-commerce platform which is backed by SoftBank has implemented technical changes, such as new barcodes and the requirement for video verification of the product packaging.
- Given that returns represent a substantial portion of logistics costs, the e-commerce company’s decision to implement these changes makes sense from a business standpoint.
- It is worth noting that Meesho does provide compensation to sellers for products that are returned by customers.
- Throughout its history, Meesho has undergone several changes in direction. Initially starting as a social commerce startup, the company later transitioned to a reseller model. In 2022, it shifted to a marketplace model in an attempt to better align with market demand and compete with Amazon and Flipkart in the Indian e-commerce space.
- Meesho revised its product return policy in response to suggestions made by its third-party logistics partners. As it increases the cost of shipping, returns represent a significant cost area for Indian e-commerce firms.